This is Who We Are

- Written by National Trust

Campaign Brief

The Trust is an implementing partner (along with the Fisheries Department of the Government of Saint Lucia) in a national campaign dubbed ‘This is Who We Are’. The campaign was launched in April this year and terminates in October, and is intended to enhance people’s understanding and appreciation for the value of the Pointe Sable Environmental Protection Area (PSEPA) and other Marine Managed Areas. Campaign targets include clarifying the rationale for designating marine managed areas; improving public understanding of the interconnections between marine and terrestrial eco-systems and changing attitudes and behaviours for a more positive impact on marine ecosystems and other protected areas.

This campaign is part of a regional initiative being implemented in six other member states of Organisation of Eastern Caribbean States (OECS) with similar objectives. The initiative is being undertaken under the scope of the Eastern Caribbean Marine Managed Areas Network (ECMMAN) Project under its “Communicating for Conservation” programme coordinated by The Nature Conservancy (TNC), and funded by the German Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB).

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